Public Relations Case Study: 2-Month SmartCash Campaign

26-Page Interactive Flipbook 8 Core Features ▪ Highly interactive with lots of pictures to make the SmartCash brand come ALIVE ▪ Multiple options for sharing and engaging with the community ▪ HTML5 format ensures compatibility with computers, tablets and smartphones ▪ No copyright so members can use parts of it for their own initiatives Advantages and Benefits ▪ Linear format ensures full story is understood (vs. sandbox environment of websites) ▪ Provides article readers with far more interesting viewing format (link was included at the bottom of each syndicated article) ▪ Far more effectiveness as a press kit for journalists who wished to learn more about SmartCash Click to View Flipbook CASE STUDY