Public Relations Case Study: 2-Month SmartCash Campaign

Short Overview of Journalist Outreach Efforts 23 ▪ 6 PRWeb publication announcements and 2 multi- lingual international press releases sent to Forbes, TheStreet, and many others ▪ 4 mass email distributions to custom journalist lists that initially spanned 700+ individuals (oftentimes including multiple individuals at the same outlet, such as the 4 contacts we regularly emailed at TheStreet) ▪ 2 distributions manually emailed to each contact separately (one of which went to journalists who recently covered digital payments and/or credit card processing, which resulted in the two placements at PaymentWeek) ▪ Confirmed interest in SmartCash via phone discussions with CNN Money, CNBC, CNET, The Jackson County Times Journal, Long Island Business News, Commercial Observer, The Wenatchee Business Journal, Publisher’s Weekly, Haymarket Media, USA News, SiliconANGLE Media, ETF Trends, Politico, CSA Journal, and Android Headlines; among others. Stay tuned for placements… CASE STUDY