Public Relations Case Study: 2-Month SmartCash Campaign

Main Statistics from the Two Global Press Releases 12 “SmartCash Highlights 2018 Initiatives to Accelerate Global Adoption, Recaps Key Achievements” ▪ Maylay, Korean, Thai, Japanese, Chinese, and Indonesian ➢ 879 direct views ▪ Spanish and Portuguese ➢ 262 direct views ▪ English ➢ 312 direct views SmartCash Announces Success of Community-Approved Initiatives Funded by SmartHive Project Treasury ▪ Maylay, Korean, Thai, Japanese, Chinese, and Indonesian ➢ 1,736 direct views ▪ Spanish and Portuguese ➢ 312 direct views ▪ English ➢ 813 direct views IMPORTANT NOTE: The pageviews do not include the impressions gained from hundreds of downstream partner placements (so actual numbers are far higher!). News outlets don’t bother reporting individual pageview stats on press releases to wire distribution services, but they do give average number of visitors site-wide for potential reach stats. Download 600+ Pages of Individual Reports View circuit distribution with direct links to websites with auto-ping enabled, headline clips, journalist/trades lists, total potential reach and more. View Full 56-Country Distribution List Every outlet named, including major broadcast media and newspapers around the world, various online sites, databases and relevant industry trade publications. View Flipbook Download PDFs CASE STUDY