Interactive Case Study: Global Public Relations Campaign for Crypto Community

Today, we released a comprehensive case study summarizing the results of our community-approved initiative to introduce SmartCash to a global audience.

To view the interactive case study, visit: http://www.blockchainrelations.io/presentations/smartcash/case-study/

Highlights of the case study include:

  • Full overview of the strategy executed as well as a list of completed objectives
  • Download links to 600+ pages of press release pickup examples, direct views and other info
  • Community growth statistics (35.7% avg. increase among channels with high of 104.1%)
  • Advantages, benefits and features of various components designed to increase engagement
  • Ability to download the distribution lists that name all international news outlets reached
  • Screenshots of article placements, multi-lingual press releases and social media posts
  • Summary of journalist outreach efforts, including phone call discussions with top-tier outlets
  • Direct community feedback with ability to see individual responses from public survey

Primary initiatives of the media relations campaign include:

  • Syndicated articles and editorials that showed in the news section of companies like RIOT Blockchain and Visa on MarketWatch, BayStreet, International Business Times, and many others
  • Global press releases distributed to 56 countries in 12 different languages
  • Targeted effort to reach 700+ journalists who previously covered blockchain and cryptocurrency subjects
  • Distribution of content via a multi-brand social media network followed by blockchain and crypto enthusiasts
  • A SmartCash-branded news portal featuring the best community-generated content, journalist placements and syndicated articles
  • Highly interactive flipbook in HTML5 format to provide engaging animation and the best compatibility among devices
  • A widely disseminated interview featuring the outreach ambassador who represented SmartCash at multiple conferences
  • A multi-day awareness campaign that achieved editorial placement on top-tier news networks like The Wall Street Journal, Barron’s and MarketWatch

By continuing to foster strong relationships with visionaries and companies dedicated to introducing new blockchain innovations, Blockchain Relations remains focused on its commitment to advance the technological revolution by educating mainstream audiences of advancements taking place.

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